INTRODUCTION OF DIGITAL MARKETING

INTRODUCTION OF DIGITAL MARKETING DIGITAL MARKETING:. 

Digital marketing is part of marketing that utilizes the internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. “Digital marketing is a marketing a technique that involves the use of digital mediums such as the internet & wireless for creating awareness, consideration, purchase, and loyalty for a brand, product, or service.” Now in the recent era, digital marketing is at boom. It has transformed the way of marketing of products and services and all are highly focusing on improving their digital presence to attract more costumer. After the above conclusion, we say that digital marketing has improved and modernized the way of doing marketing. 

NEED OF DIGITAL MARKETING:. 

You may not know 439.2M (31.8%) of Indians have their owns smartphones and are likely to use that smartphone are another mobile device For news, social networking, and countless other activities. Digital Marketing helps you reach them while they are doing this with remarketing ads, Email, and social media. You can be in front of your audience while they used many different apps on their smartphones and digital marketing always give communicate directly with the consumer who see your product and services through the website comment, message, review, and social media post and you can also track them and show your product to your customer in a way that the customer likes.

 SEARCH ENGINE MARKETING:. 

Search engine marketing is a form of digital marketing in which we promote a website by increasing their website visibility in search engine result page through paid advertising and by organic content according to SEO, it is because a survey says that 80% of internet user agrees that they prefer to use the search engine before making a purchase. 

SOCIAL MEDIA MARKETING:. 

Social media has the most influential virtual space where the platform is not only used for social networking but also a great way to Digital Marketing of Our brand and product/ services 

 Email marketing is direct marketing for a commercial message (to selling and promote a product & service )to a group of people using it. 

DISPLAY ADVERTISING:. 

Display advertising is a technique of marketing to attracting the people of social media platforms and websites or, their digital medium to our product & service by making a brand image by Banner in the format of the text, image, flash, video, and audio the main purpose of display advertising is to deliver general advertising and brand message to the site visitor. 

AFFILIATE MARKETING:. 

Affiliate marketing is an advertising model in which a company compensates third-party publishers to generate traffic or leads to the company’s products and services. The third-party publishers are affiliates, and the commission fee incentivizes them to find ways to promote the company. 

MOBILE MARKETING:. 

Mobile marketing is an online marketing method in which we focus on a specific audience on their digital device ex. smartphone, tablet, etc. through email, website, social media, etc. digital platforms. Mobile marketing also provides sensitive detail as to location etc. from that, we easily promote and sell our products and services. This time mobile is used widely for buying and finding the product. since mobile is that device which 24*7 customer put with her which is make him more advanced and essential, we can say this is the last the device from the audience will confirm the product to buying.

 WEBSITE MARKETING:. 

website marketing is a technique of marketing to promote your website and it is used as an overall marketing strategy, the main prospects of website marketing are to get more traffic visits to our website because the website is a hub of social media marketing, search engine marketing, display advertising, and affiliate marketing. 

FRAMEWORK OF DIGITAL MARKETING:. 

The Framework of all digital marketing is divided into four-step are 1.awareness, 2.consideration, 3. purchase, 4. loyalty we will work as a forwarding thinking plan using smart ideas to grow a business and from these four principal, we associate with the digital marketing agencies, like website design, SEO, paid ads, content marketing, and social media marketing, etc. 

CONTENT MARKETING:- 

“Content marketing is a strategic marketing approach focused on creating and distributes valuable, relevant, and consistent content to attract and retain a clearly-defined audience and ultimately, to drive profitable customer action.” On the above definition, we can say that content marketing is used to attract and valuable content. The main purpose of content marketing is to make a good image of a product in the customer's mind. It is the best strategy to integrated overall digital marketing. 

RULE OF CONTENT MARKETING:- 

1. We make that kind of content which gives benefits to the customer. 

2. First we built trust in people to adding him in buying cycle by representing the good image of a product on the front of the customer. 

3. In starting we should try to give free knowledge that attracts the people in our product\services. 

4. First we try to generate a reason why people buy our 

5.product\services. It means to make a niche of product.

 6. Tell a story in front of the customer which attracts the customer. 

7. Only those content marketing becomes more popular which have valuable content and always gives quite a commitment. 

8. When we write content for content marketing we will write from the heart and authentic, genuine, and sincerely content. 

ADVANTAGE OF CONTENTMARKETING:-

 1. Search engine loves quality content which you create about your target audience needs, from this your visibility and also ranking will also increase. 

2. One giving good content the people who follow you on social media are waiting for the value update which gives you. 

3. The customer trusts good content and he will visitors much time to gate valve, which increases brand image among users. 

4. On give good content more leads will come and sign up to your website /social media which is good for your marketing campaigns. 

5. On coming more leads than you will gate more sales. 

CONTENT TYPES:- 

BLOG:- A website where a person right regularly about the topic that interested them, to reach its organizational goals. 

E-BOOK:- It is a book published in digital form consist of text, image, or both, readable on a computer or other electronic dev. 

VIDEOS:- We will use video in content marketing is to create authority in the mind of a user by using both visual and audio.

E-MAILERS:- Electronic mail is a method of exchanging messages between people using an electronic device. And mailers are the most preferred content types after blogs because the beauty of mailers is their ability to deliver a customized message to people. 

IMAGE AND INFOGRAPHICS:- Image is also loved by the user like social media where individuals and companies post photos to engage the audience.

PRESENTATION:- A presentation conveys, information from a speaker to an audience with some image, text, and video to present a new idea/product. 

WEBINAR:- The webinar is a seminar on the web, which gives a feature to interact with the user face to face. 

Email management:- 

E-MAIL MARKETING:- E-mail marketing is medium to send a commercial or promotional message to a person or group of people using emaiL. Why do email marketing:- Now this time without email you cannot sign up for anything online now people continuously engage with email at work and the e-mail using rate continuously increases. this time email is made an essential thing for online function. 

ROI:- A survey says that spending $1 on email marketing in 2009 the return is more than $43 and this the number is gradually increasing, and it shows it is impossible to beat 

Flexibility:- Although there is less design in comparison to web or print, the low cost and high speed make him better and you can target a wide range by email marketing. 

Customer preference:- Recent research shows that the customer of the B2B model is preferred to receive the permission message by email. 

Maximum big brands use email marketing as a reminder of the brand in the consumer mind and users will contact it. 

1. Creating relevant content:- Always make relevant content because from that user will engage with your email otherwise, if the email will bore then the user not showing interest in the email. Segmenting database:- We can target the audience divided into different phases. 

1. Segmenting by user activity reports- click, open, bounce, etc. 

2. segmenting by user demographyage, location, gender 

3. Segmenting by age of lead 

4. Segmenting by interest- using secondary singer or checkbox Testing message:- For testing email content we have many tools example spam score checker, postmark, etc And we can also check the spam keyword list by bye different tools. 

Best subject lines for the worst subject line:-

 For the subject line, we can also use tools e.g. http//www.subjectline.com

 Optimizing for smartphones:-

 Before boosting email we need to check the email template content that it is friendly to all devices or not, for check the responsiveness of the email template to another the device we have a tool Litmus. 

AFFILIATES MARKETING AND GOOGLE ADSENSE 

Google AdSense:- 

AdSense is an easy way to earn money by displaying ads next to your online content with Google AdSense you show relevance, engaging, and niche-related ads to your site visitors and even customize your site for a good look.

 How AdSense work:- 

First, you make space for ads on your website for that you should register on google Adsense and then get a code by Google AdSense, now paste the code in your WordPress as you want you. you need to select high-paying ads and after that, on user engagement, you get your commission. 

How to select types of blog to do:- 

Mainly you have two types first is your Niche related second is Trend after selecting any type of blog you need to research the most used the keyword of your blog selected a minimum 4 keywords for your blog after that, you need to optimize your a blog for Blog creation best is WordPress because it is easy to use and get unlimited plugins for customization.

 1. For better ROI you need to use a better plugin likes to smush it, ad easy, etc., and also we can use email marketing in which we add a form on the website and find a lead from that after using Mailchimp we give regular updates to our a subscriber to visit our website. 

2. And also we write a blog on the event because it gives you huge traffic. 

Affiliate marketing:- 

Affiliate marketing is a process in which we promote products and services on our site of other businesses and sending traffic to them and making a Commission of it. when you do affiliate marketing you need to remember some points like always promote that product that your niche related and her trend will remain on the market of the product from that you have easily manage it. 

Types of affiliates:- 

1. Product affiliates:- First, select a popular product and create a micro-website around it after promoting through an online medium (by SEO)and finding nicherelated keywords for SEO and make money when someone orders a product. 

2. Coupon affiliates:- First get affiliates of all big, small E-Commerce sites and create a site to promote their coupon. search deeply and largely keyword for making coupons. you can use organic and paid marketing both to promote your site. after selling you are money. Types of affiliates:- 

3. Price comparison site:- These are that website in which we picking the same product from different platforms and compare the rate of product where you can buy the product at a cheap price. e.g. gadget 360 is a website in which they compared electronic products on different angles like price, specification, etc. 

4. Content website affiliates:- As we already discussed the content-based website in Google AdSense it gives the minimum option to monetize the traffic coming to our site by using affiliate marketing we also, add other options to earn money.

 Most common content affiliates:-

 Expert advice:- you can write about your passion- fashion, math, politics. 

News sites:-oneindia.com 

Viral content aggregators:- Scoopwhoop 

Job sites:- Sarkarinaukri.com 

Email affiliates:- This is quite understandable by the name itself email affiliate carry email campaign for other companies to get an email database either you need to create it over the time or buy it from market email;l affiliates get paid on conversion as well as cost per mail send this all depends on the quality and demography of data you maintain. 

Categories of affiliate program:- 

1. Incent basis:- In this type of affiliate, the advertiser gives incentive on conversion. e.g. cashback, discount coupons, free gifts. 

2. Non incent basis:- In this type of an affiliate campaign you do not give any incentive on conversion, you give only landing pages or ads on your website to convert in conversion. 

MOBILE MARKETING:. 

Mobile marketing is an advertising activity that promotes the product/services via a mobile device such as mobile/tablets. 

Why do mobile marketing:- 

In this Era, the human is shifted to mobile/tablet because it is easy to carrying and give another specialty. A survey says that 50% of overall searches queries are now on the the mobile device even a survey say that visitor come any platform is almost 70% on mobile and 30% to another. Even when we study email marketing then according to a data of comparison between 2011-2014 in this year email opens on mobile have grown 180% in three years. So this survey indicates that why mobile marketing is the priority this time. 

SMALL BUSINESS SURVIVAL ONLY WITH DIGITAL MARKETING THE SCOOP DIGITAL MARKETER