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INTRODUCTION OF DIGITAL MARKETING DIGITAL MARKETING:.  Digital marketing is part of marketing that utilizes the internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. “Digital marketing is a marketing a technique that involves the use of digital mediums such as the internet & wireless for creating awareness, consideration, purchase, and loyalty for a brand, product, or service.” Now in the recent era, digital marketing is at boom. It has transformed the way of marketing of products and services and all are highly focusing on improving their digital presence to attract more costumer. After the above conclusion, we say that digital marketing has improved and modernized the way of doing marketing.  NEED OF DIGITAL MARKETING:.  You may not know 439.2M (31.8%) of Indians have their owns smartphones and are likely to use that smartphone are another mobile device For news, social net